Digital SafetySM Center for Families

Identity theft.
It’s more common than you think.

Get the facts families need to know.

Families today are 30% more likely to experience identity fraud than individuals.1 Here are some ways your family can stay safe, so you can keep doing what you love online with confidence.


facts vs. fiction

Here are some common myths to steer clear of

Mask Group (1)

If identity
fraud occurs, my bank
will take care of it.

Over two thirds of identity fraud victims say their financial institution did not resolve the fraud.2 The reality is that while banks may reverse a fraudulent charge, identity theft has additional consequences, which can follow families for years. When a criminal steals your identity, your online accounts, credit, loans, taxes, and government benefits all could be affected. That’s why comprehensive identity protection with full-service remediation is so critical today.

Identity theft only happens to adults.

One in 50 children were victims of identity fraud in 2021, and one in 45 children had their identities compromised in a data breach.1 Kids are especially vulnerable because they have “clean credit” — typically they don’t have credit reports at all — which criminals can exploit for years. Many young adults discover they’re victims when they go to apply for financial aid or a school loan for the first time, when much of the damage has already been done.

I can resolve
identity theft quickly
on my own.

You can manage identity theft on your own, but why would you want to? We’ve seen it take hours or even weeks to resolve. Much of that untangling happens during business hours, which means if you or a loved one become a victim, your work life could be significantly impacted. We help members save time and stress by managing identity threats on their behalf, and we can do the same for you.

Identity protection services aren't cheap.

Identity theft can be costly, and delay victims from achieving financial milestones like buying a first home or car. In 2021, 42 million U.S. consumers were affected by identity fraud, with an average loss of $1,551 per victim.3 So identity protection is a small investment in your family’s financial future. Plus, your company may offer coverage as an employee benefit, which ensures the lowest price available. In that case, you can protect your whole family for as little as 1-2 lattes per month.

I change my passwords regularly. That’s enough to protect my identity.

While we highly recommend creating strong, unique passwords for every online account, updating them regularly, and using two-factor authentication, these mitigation strategies alone won't prevent identity theft. Emerging threats like phishing, malware, and third-party data breaches still put personal information at risk every day.

Elderly parents don’t have to worry about digital fraud.

Older Americans are more connected than ever before.4 Unfortunately, millions of seniors fall victim to financial schemes every year, including romance, lottery, tech support, and government impersonation scams.5 Those with nest eggs saved for retirement can be especially appealing targets for cybercriminals. In 2021, victims over the age of 60 reported losses of $1.7 billion, a 74% increase in losses from 2020. The average loss per elder fraud victim was $18,246.6

Identity theft basics for families

From toddlers to elderly parents, everyone is vulnerable to identity theft. So we’ve put together some resources to help you understand how families are targeted and what steps you can take to help protect yourself and your loved ones.


Facts about families and identity fraud

Families are more likely to fall victim to fraud

Fraud costs are higher for families

It takes families longer to resolve identity fraud

Source: Javelin Strategy & Research,
"Identity Fraud and Families — Impacts of a Digitally Connected Life," 2021

Discover a better way to protect your family against fraud

When you enroll through work, you’ll secure the lowest price available, so you can protect more and spend less.

See if your employer offers Allstate Identity Protection as a benefit.